Psychographics versus Demographics: What’s the Difference?
Demographic data reveals little about interests or aspirations.
Psychographics identifies lifestyle habits, values, attitudes, and other defining attributes.
Locating Regional Psychographic Data
Use a search engine to locate the services and institutions for your region.
State and regional governments collect data about the local community and may provide statistics on their official websites.
Search the web using the name of the State and the term "Open Data"
Chambers of Commerce or local business associations may have publicly available data sets.
Search for the professional restaurant or food service association in your State.
State Universities often have research departments that collect local and state data and may have publicly available data sets.
The American Time Use Survey from the Bureau of Labor Statistics measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.
Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. They conduct public opinion polling, demographic research, content analysis and other data-driven social science research.
Powered by the Gallup World Poll, these datasets allow researchers and decision-makers to access data and develop new analyses and insights on the world's most pressing issues.
An international collaborative project to reveal the values and views of publics in specific nations around the world as well as global patterns of world public opinion. Managed by the Program for Public Consultation (PPC) of the School of Public Policy at the University of Maryland.
