Global Wine Business Operations (MWBM–500/ADWN-507)

ALWAYS check your Moodle course page for the complete list of required readings

The course readings provided here are resources in the CIA Library or Open Access

There may be additional readings provided by your instructor.

• Anderson, Kym, Meloni, Giulia, and Swinnen, Johan F. M.: Global Alcohol Markets: Evolving Consumption Patterns, Regulations, and Industrial Organizations
• Chaikind, Stephen: The Role of Viticulture and Enology in the Development of Economic Thought: How Wine Contributed to Modern Economic Theory (PDF posted to Moodle)
• State of the World Vitivinicultural Sector in 2022 (PDF posted to Moodle)
• Our World in Data: Alcohol Consumption
• Tim Matz and Liz Thach: Wine: A Global Business, 2nd Edition, 2010

• Paul Wagner, John Crotts, and Byron Marlowe: Wine Sales and Distribution, 2020 (eBook - CIA login credentials required for access)

• Carole L. Jurkiewicz and Murphy J. Painter: Why We Control Alcohol the Way We Do (PDF attached below)

• Thomas Pinney: A History of Wine In America, Marketing Problems in the Late Nineteenth Century: The California Wine Association (PDF posted to Moodle) (eBook - CIA login credentials required for access)
• Jamie Goode: Wine Anorak – Why private label/own brand is bad for wine (website)
• The IWSR – Key Trends for Wine in 2023 and Beyond
• Laithwaites (website)
• Berry Brothers & Rudd (website)
• Janeen Olsen, Liz Thach, and Paul Wagner: Wine Marketing and Sales, 3^rd edition, 2019
• Rob McMillan of Silicon Valley Bank: “How Much Do Wineries Really Make?”
• Wine Business Monthly: Understanding Distributor Profit: Part I and Distributor Pricing Part II
• Wine Business Monthly: Price, Promotion and Profits
• Dalla Terra Imports (website)
• Tennessee Wine and Spirits Retailers Association v. Thomas (on YouTube)
• Audio Opinion Supreme Court: Tennessee Wine and Spirits Retailers Association v. Thomas

• Alcohol + Tobacco Tax + Trade Bureau and Labeling (website)
• National Law Review: Implications of the Supreme Court’s Tennessee Retailers Decision
• Bill Nesto and Frances di Savino: Chianti Classico: The Search for Tuscany’s Noblest Wine – Chapter 4 (pp. 59-95) (PDF posted to Moodle) (eBook - CIA login credentials required for access)
• Chianti Classico: The Chianti Classico 2000 Project

• Vinepair: The Yellow Tail Story: How Two Families turned Australia into America’s Leading Wine Brand
• L.E.K. Consulting / Executive Insights: Top Ten Trends affecting the Wine Industry
• Rob McMillan of Silicon Valley Bank: State of the Wine Industry Report 2023
• Ferry Plaza Wine Merchant (website)
• Daniel Flint, et al.: Contemporary Wine Marketing and Supply Chain Management: A Global Perspective – Chapter 10 (Contemporary Branding Tactics), 2016 (PDF Posted to Moodle)  (eBook - CIA login credentials required for access)
• The Conversation: Champagne: Four Founding Myths of a Global Icon
• Robert Lansing Institute: Champagne: why Europe loses out to Russia?

• Guild Somm: Legacy in Flux: The Louis M. Martini Winery through Time
• Wine Searcher: After 2020 What's Next for Wine?