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Business Planning (MGMT-407)

This Section

This section offers a range of resources to support your market research, including valuable open web pages, Hoovers' database, and government websites. Use the links below to explore these helpful resources and enhance your business plan.

Market Research & Industry Data

Market Research

 

Before you start your market research, take a moment to explore the articles below. They will give you helpful tips and insights to guide you through the market research process and make your work more effective.

Industry Report from Open Web
Food Trends
News Websites

Finding Industry and Company Information in Databases

Gale Business: Insights Tutorial


Filters in Business Insights: Essentials

ProQuest Databases

Tip: Use the filters to select Industry Report and Market Report.

Financial documents like annual reports, balance sheets, and income statements provide insights into the financial health of companies in your chosen food industry. These can help you benchmark your business plan’s financial projections.

Databases to Use:

Databases
Journals
Although GALE and ProQuest databases provide a CITE tool to generate the citation, it is always recommended to double check if there any mistakes (such as missing italics) after you pasted the citation into your document. See some examples bellow:
 
Gale Business: Insights

Company history

AMC Entertainment Holdings, Inc. (2021). In S. Long, D. Jacques, & P. Kepos (Eds.), International directory of company histories (Vol. 229). St. James Press.


Company profile

Gale. (n.d.). Target Corporation: Company profile. Gale Business: Insights. https://www.gale.com/c/business-insights


Country profile

Gale. (n.d.). Switzerland: Country/territory profile. Gale Business: Insights. https://www.gale.com/c/business-insights


Industry essay

Plant-based meatless meats. (2021). In Encyclopedia of emerging industries. Gale.


Market share report

Top frozen novelty brands, 2019. (2021). In V. L. Burton, III & R. S. Lazich (Eds.), Market share reporter (31st ed.). Gale.


Plunkett report

Plunkett Research. (2021, March 4). Passenger car rental industry (U.S.): Analytics, extensive financial benchmarks, metrics and revenue forecasts to 2027, NAIC 532111. Plunkett Analytics. https://www.gale.com/c/business-insights


SWOT report

GlobalData. (2020, November). The Gap, Inc.: Financial and strategic analysis review. Gale Business: Insights. https://www.gale.com/c/business-insights

Examples retrieved from APA 7th ed. citation for business sources.

 


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