The Census Business Builder (CBB) is a suite of services that provide selected demographic and economic data from the Census Bureau tailored to specific types of users in a simple to access and use format.
Census Bureau Data can be helpful in getting a sense of your community or target audiences and populations. Using this site, you can find popular facts (income, population, racial info, etc.) and frequently requested data about your community. Search by state, county, city, town, or zip code.
Census Data
Exploring the Economic Census: Local Business Data by Geography & Industry
Census Business Builder
Locate and Analyze your Customers and Market
Census Business Builder Tool
How to Build Customized Industry Groups and Geographic Areas to Conduct Business Research
Click here for more video on the series.
PDF files
Name of the Report. (n.d.). Census Business Builder. Retrieved date, from https://cbb.census.gov/
Restaurants and other eating places - New York. (n.d.) Census Business Builder. Retrieved July 26, 2023, from https://cbb.census.gov/
Name of Author Organization. (Date). Title of data report. Parent Organization. URL
U. S. Census Bureau. (2019, July 1). Quick facts Champaign city, Illinois; United Sates population estimates. United States Department of Commerce. https://www.census.gov/quickfacts/fact/table/champaigncityillinois,US
U. S. Census Bureau. (2020, September 30). Monthly state retail sales July 2020. United States Department of Commerce. https://www.census.gov/library/visualizations/interactive/monthly-state-retail-sales.html
U. S. Census Bureau. (n.d.). U.S. and world population clock. U.S. Department of Commerce. Retrieved April 14, 2025, from https://www.census.gov/popclock/
Notes:
Retrieval Dates: In APA Style, you do not need to include the words "retrieved from" or "accessed from" along with a retrieval date before the URL, unless the content is likely to change over time.
Author Element: When citing government reports, the specific agency responsible for the report should be listed as the author. If the parent agency is not part of the group author name, it should appear in the source element as the publisher.
D&B Hoovers Business Browser
D&B Hoovers Business Browser offers comprehensive data on companies, industries, and executives. The homepage includes a navigation bar with a search box and various search tiles for quick access to: Companies information, news, contacts, industries reports & analysis, and conceptual search.
Company Information: To search for a company, enter its name in the search bar. Results may include a company summary, financials, SWOT analysis, and news. Detailed reports also provide information on competitors, industry facts, SEC filings, and financial data over the past 10 years.
Build a Company List: Use the "Build a Company List" feature to filter companies by location, size, industry, and financial information. Results can be sorted and viewed on a map.
News Search: Search news using keywords & filters. Sort results by date, topic, and article length.
Industry Research: Search for industry reports by keyword, name, or classification (e.g., NAICS). Results provide in-depth industry insights, including analysts' reports and peer analysis.
Contacts: Locate executive and board member contact details or build a list of executives.
Triggers Search: Triggers are events that create business opportunities. Search for triggers based on news, filings, or data changes.
Search Tips: Use Boolean connectors (AND, OR, NOT) and quotation marks for precise keyword searches.
Additional Features:
Adapted from Bellevue University
Getting Company Information
Getting Industry Information
Note: Some of the features shown in the videos may not be available with our subscription.
Company Profile
D&B Hoovers. (n.d.). Kohl's Corporation [Company profile]. Retrieved May 27, 2024, from https://app.avention.com/
Industry profile
D&B Hoovers. (n.d.). Space research and technology [Industry profile]. Retrieved June 29, 2024, from https://app.avention.com/
Note: See undated sources for more information on the use of "n.d." (no date). Also, since the content of this source is likely to change over time, and older versions of the source are not archived, it is recommended to include a retrieval date. For more details on how to properly use retrieval dates, see the section on retrieval dates.
Other Company Details
D&B Hoovers. (n.d.). Amazon.com, Inc. company history. Retrieved April 11, 2025, from http://www.mergentonline.com/Hoovers
SWOT Analysis
D&B Hoovers. (2020, June 5). Amazon.com, Inc. SWOT analysis. Retrieved April 11, 2025, from https://app.avention.com/
GlobalData. (2021, June 11). Target Corporation SWOT analysis. Dun & Bradstreet. https://app.avention.com/
Market research report
Freedonia Group. (2019, December). Medical equipment & supplies: United States [Market research report]. Dun & Bradstreet.
10-K
Ford Motor Company. (2021, February 5). Form 10-K. Dun & Bradstreet. https://app.avention.com/
Note: You can also find company filings on the U.S. Securities and Exchange Commission website.
Examples retrieved from APA 7th ed. citation for business sources - Google Docs
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