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National Restaurant Association

The National Restaurant Association conducts research that identifies current and future restaurant industry trends. Get the latest restaurant industry statistics and trends.

 

 

    Call Number: Reserve Room (Ask at Help Desk) TX943.N38

The 2025 State of the Restaurant Industry report is the authoritative source for industry sales projections and trends. It is based on analysis and forecasts by National Restaurant Association economists and surveys of restaurant operators and consumers conducted throughout the year.

Key findings:   

  • Consumers prioritize restaurants: The foodservice industry is forecast to reach $1.5T in sales in 2025, and a strong majority of consumers say they would use restaurants more if they had the money.
  • Employment opportunities for all: The industry workforce is projected to grow by 200K jobs, for total industry employment of 15.9M by the end of 2025.
  • Experience over price: Many restaurant customers—including 64% of fullservice customers and 47% of limited-service customers—say their dining experience is more important than the price of the meal.
  • Value remains top of mind: To drive customer traffic, 47% of operators plan to add new discounts, deals or value promotions.
  • Boosting on-premises traffic is a priority: The majority of restaurant operators across all segments—including 90% of fine dining operators and 87% of casual dining operators—say building on-premises business is more important for their success than greater off-premises business.
  • Consumers love restaurants: 9 in 10 adults say they enjoy going to restaurants. Restaurants allow them to enjoy a favorite meal that has flavor and taste sensations they can’t easily replicate at home.

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