Design Thinking for Food (MFBS-520)

ALWAYS check your Moodle course page for the complete list of required readings

The course readings provided here are resources in the CIA Library or Open Access

There may be additional readings provided by your instructor.

• IDEO: What is Design Thinking
• Why Design Thinking is Relevant with David Kelley, Founder of IDEO
• 5 Best Practices to Working Differently — Get the Right Tools and Resources for the Job
• Medium: Design Thinking for Everyday Life — Amira Budi Mutiara
• Analogous Inspiration: A How-To
• TED Talk featuring Tony Fadell: The First Secret of Design is…Noticing
• Salesforce: Innovators’ Guidebook (PDF posted to Moodle)
• IDEO: A Lesson in Empathy
• Forbes: How To Use Ethnographic Research To Help Your Business — Scott Stiner
• Mat Shore: Insights vs. Observations! Difference between Observation and Insight with Simple Real Life Example
• Fast Company: How Reframing A Problem Unlocks Innovation
• TED Talk featuring David Kelley: How to Build Your Creative Confidence
• The Writing Cooperative: Adam Grant, William Shakespeare, and the Importance of Being Prolific: Parker Hjelmberg
• Interaction Design Foundation: Stage 4 in the Design Thinking Process: Prototype
• TED Talk featuring WorkLife with Adam Grant: How to Love Criticism
• Medium: Peek Inside a Facebook Design Critique
• TED Talk featuring Astro Teller: The Unexpected Benefit of Celebrating Failure
• IDEO: How to Prototype a New Business
• Inc.: 5 Steps to Write a Compelling Value Proposition
• Optinmonster: 32 of the BEST Value Propositions (Plus How to Write Your Own)
• Owlet: Business Model Competition- First Place Winner
• TED Talk featuring Simon Sinek: How Great Leaders Inspire Action
• IDEO: Use Customer Journey Maps to Uncover Innovation Opportunities