LibGuides: Sales, Marketing and Distribution (MFBS-575): Course Readings

Full List of Course Readings in Moodle

ALWAYS check your Moodle course page for the complete list of required readings

The course readings provided here are resources in the CIA Library or Open Access

There may be additional readings provided by your instructor.

Required Readings

HBR's 10 Must Reads on Strategic Marketing by Harvard Business Review Staff; Clayton M. Christensen; Theordore Levitt; Philip Kotler; Fred Reichheld
Contemporary Issues in Branding by Pantea Foroudi (Editor); Maria Palazzo (Editor)
Kellogg on Branding in a Hyper-Connected World by Alice M. Tybout (Editor-In-Chief); Tim Calkins (Editor-In-Chief)
Made to Stick : Why Some Ideas Survive and Others Die by Chip Heath; Dan Heath
Call Number: CIA ebook
Friction : Passion Brands in the Age of Distruption by Jeff Rosenblum; Jordan Berg
Case Studies in Food Retailing and Distribution by John Byrom (Editor); Dominic Medway (Editor); Alessio Cavicchi (Series edited by); Cristina Santini (Series edited by)

Additional Readings + Mutli-Media

New York Times Online This link opens in a new window
Create an account using your CIA email address to get an Academic Pass for digital access to NYTimes.com

How I Built This: How I Built Resilience: Kara Goldin of Hint (21 minutes)
Fast Company: The 10 Most Innovative Food Companies of 2021
Fast Company: Food’s Most Innovative Companies in 2020
Fast Company: The New Business of Food 2022
HBR: Why Every Startup Should Bootstrap by Ryan Smith
HBR: The Good-Better-Best Approach to Pricing by Rafi Mohammed
How I Built This: Jeni Britton Bauer of Jeni’s Splendid Ice Creams (60 minutes)
HBR: What the Grocery Stores Holding Their Own Against Amazon are Doing Right by Amit Sharma
Customized Readings on Customer Journey (according to the current industry response to Covid; CIA Library login access required)
Vocal Media
Fast Company: People Are More Likely to Trust and Buy – Purpose-Driven Brands
Nestle
SmartBrief: Achieving the Next Level of Loyalty in Food
HBR: How to Sell New Products by Thomas Steenburgh and Michael Ahearne
Marketing Week - Opinion: To Make Business More Sustainable, Focus on What You Can Change
HBR: Ending the War Between Sales and Marketing
HBR: The 5 Things All Great Salespeople Do by Joseph Curtis
Design Rush: 16 Best Food Visuals That Will Make You Ask for Another Bite
The Dieline: The Best in Packaging from 2022
The Wall Street Journal: 7 Trends Disrupting Retail and Consumer Products
The Dieline: (view website for packaging inspiration)
New Hope: Rebranding: How 2 Beloved Natural Brands Approached Changing Their Faces
Food Business News: Food Entrepreneur: Startup Marketing Under the Influence
Fortune: The Cofounders of Startup Magic Spoon on Breaking into a Food Industry Dominated by Legacy Players
Medium: 7 Highly Effective Growth Strategies for Your Food Business in the Digital Era
RealFoodMBA: 3 Marketing Trends for Startups
Italian Journal of Food Science: Comparison of Social Media Platforms in Terms of Marketing Performances of Food Companies
CIA Library ProQuest database
PDF posted to Moodle
Specialty Food Magazine: 4 Ways Influencer Marketing Can Boost Your Food Business
Atlantic Press: The Different Perception + Reaction of Customers Towards Traditional Marketing + Influencer Marketing in Food Industry (PDF posted to Moodle)
Failory: 20 Failed Food + Beverage Startups + the Reasons Behind
Food Dive: 6 of the Worst Product Failures in the Food and Beverage Industry’s History
Fortune: How a 36-Year-Old Founder Went from Working on a Family Farm to Landing a $55M Deal to Make Better Food
Entrepreneur: How These Food Entrepreneurs Went From Barely Staying Afloat to Having Hour-Long Lines
Forbes: 7 Entrepreneurs Shaking up the Food Industry
New Jersey Business: Entrepreneurs Share Their War Stories (PDF posted to Moodle)
India Today: Life as an Entrepreneur (PDF posted to Moodle)
Smart Business Cleveland: Being an Entrepreneur (PDF posted to Moodle)
How I Built This: Stacy Madison of Stacy’s Pita Chips (1 hour, 6 minutes)
Fast Company: 5 Tried and True Tools for Entrepreneurs Dealing with Crisis (from the Founder of KIND Snacks)
Inc. Magazine: How to Recalibrate Your Brand Experience Like Chipotle

Recommended (Optional) Readings

The Belief Economy: How to Give a Damn, Stop Selling, and Create Buy-In by David Baldwin
Buy on Amazon
Invisible Influence by Jonah Berger
Call Number: CIA ebook
Originals – How Non-Conformists Move the World by Adam Grant; Sheryl Sandberg (Foreword by)
Call Number: CIA ebook
Mapping Experiences– A Complete Guide to Creating Value Through Journeys, Blueprints, and Diagrams, by James Kalbach
Call Number: CIA ebook
Marketing: the Core by Roger A. Kerin; Steven W. Hartley
Call Number: Archive.org ebook
Create a free account to borrow the ebook
Building a StoryBrand : Clarify Your Message So Customers Will Listen by Donald Miller
Call Number: CIA ebook
Brand Intimacy by Mario Natarelli; Rina Plapler
Call Number: CIA ebook
The Messenger Is the Message by Mark Organ; Deena Zenyk
Buy on Amazon
Chief Marketing Officers at Work by Joshua Steimle
Call Number: CIA ebook
Hit Makers : How to Succeed in an Age of Distraction by Derek Thompson
Call Number: CIA ebook
What Customers Crave : How to Create Relevant and Memorable Experiences at Every Touchpoint by Nicholas J. Webb
Call Number: CIA ebook
Digital Sense : The Common-Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience by Travis Wright; Chris J. Snook; Brian Solis (Foreword by)
Call Number: CIA ebook