Concept Building, Proving, Prototyping (MFBS-545)

This single volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research study and practice. Including original contributions from leading global specialists, this handbook covers many pioneering methods such as: Methods for the analysis of user- and customer-generated data, including opinion mining and sentiment analysis Big data Neuroscientific techniques and physiological measures Voice prints Human-computer interaction Emerging approaches such as shadowing, netnographies and ethnographies Transcending the old divisions between qualitative and quantitative research methods, this is an essential tool for market researchers in academia and practice.

Your guide to the entire food business, from production, to distribution, to retailing, covers everything you need to know about the food and beverage industry, including: Analysis of major trends and markets; historical statistics and tables; major food producers; retailers of all types, from convenience store operators to giant supermarket chains; emerging technologies; giant distributors; beverage companies; wine, liquor and beer producers; candy and gum; and more. We discuss trends in food commodities demand, agricultural biotechnology, imports and exports, as well as growing demand in emerging markets. This book includes statistical tables, industry contacts and indexes. The corporate section includes our proprietary, in-depth profiles of 500 leading companies, public and private, in all facets of the industry. You'll find a complete overview, industry analysis and market research report in one package.

By many measures, restaurants and hospitality make up one of the largest and fastest growing industry sectors in the world. Globally, hospitality can be considered to be a broad and multifaceted sector, ranging from fast food restaurants to fine dining and catering on one side, and hotels, inns resorts and cruise lines on the other. Our exciting new Plunkett's Restaurant, Hotel & Hospitality Industry Almanac offers a comprehensive market research and reference package covering the entire field. Profiles of leading companies in fast food, family restaurants, fine dining, catering, hotels, inns, resorts, cruises, food service, food distributors, information systems and much more are covered in exacting details. The corporate section includes our proprietary, in-depth profiles of 400 leading companies, public and private, in all facets of the industry. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.

With a thorough and in-depth analysis of the $700 billion restaurant and foodservice industry, Restaurant, Food & Beverage Market Research provides consumer spending data, market forecasts, and trends assessments. The trends assessments include discussions of consumer behavioral trends, dining trends, daypart analysis (including snacks and late-night), mealpart analysis, and more. Comprehensive demographic data for all dayparts at full-service and quick-service restaurants, as well as an analysis of restaurant spending in each state and dining statistics for metropolitan areas, are provided.

The restaurant industry lost $120 billion through the first three months of the pandemic and is forecast to sustain $240 billion in losses by the end of 2020. Restaurants: Impact of the Pandemic quantifies the impact on the sector from both the consumer and business perspective. Assessment is made for restaurant brands, full-service and limited service sectors, and college campus foodservice. Month-by-month revenue data provides a baseline for research studies and strategic planning. Survey findings provide insight into anticipated post-pandemic changes in consumer dining behaviors and shifts in spending. The ebook assesses the growth in carryout and delivery, increases in alcoholic beverage service, ghost kitchens, innovations in drive-thru service, new emphasis in restaurant design, and more.

Business Statistics of the United States is a comprehensive and practical collection of data from as early as 1913 that reflects the nation's economic performance. It provides over 80 years of annual, quarterly, and monthly data in industrial and demographic detail including key indicators such as: gross domestic product, personal income, spending, saving, employment, unemployment, the capital stock, and more. Business Statistics of the United States is the best place to find historical perspectives on the U.S. economy. Of equal importance to the data are the introductory highlights, extensive notes, and figures for each chapter that help users to understand the data, use them appropriately, and, if desired, seek additional information from the source agencies. Business Statistics of the United States provides a rich and deep picture of the American economy and contains approximately 3,500 time series in all. The data are predominately from federal government sources including: -Board of Governors of the Federal Reserve System -Bureau of Economic Analysis -Bureau of Labor Statistics -Census Bureau -Employment and Training Administration -Energy Information Administration -Federal Housing Finance Agency -U.S. Department of the Treasury

The 13th edition of Who's Buying at Restaurants and Carry-Outs is based on unpublished data collected by the Bureau of Labor Statistics'2014 Consumer Expenditure Survey—you can't get these data online. It examines how much Americans spend on eating out by the demographics that count: age, income, high-income households, household type, race and Hispanic origin, region of residence, and education. To round out the spending picture, it also presents who-are-the-best-customers analyses of the data, showing the demographics of the best and biggest customers at a glance. The report looks at spending on breakfast, lunch, dinner, and snacks consumed at fast-food and full-service restaurants, employer and school cafeterias, and vending machines and mobile vendors. Restaurant spending trends between 2006 and 2014 are also examined in this report. Who's Buying at Restaurants and Carry-Outs is a one-of-a-kind resource for those who need to understand the dynamics of the restaurant and carry-out market.

The 13th edition of Who's Buying Groceries is based on unpublished data collected by the Bureau of Labor Statistics'2014 Consumer Expenditure Survey—you can't get these data online. It examines how much Americans spend on food at grocery and convenience stores by the demographics that count: age, income, high-income households, household type, race and Hispanic origin, region of residence, and education. To round out the spending picture, it also presents who-are-the-best-customers analyses of the data, showing the demographics of the best and biggest customers at a glance. The 80-plus items examined in this report range from bacon to coffee, cereal, and the supermarket deli. The individual products fall within the categories of cereals and bakery products; meats, poultry, fish, and eggs; dairy products; fruits and vegetables; sugar and other sweets; fats and oils; and a miscellaneous category that includes fresh prepared food, snacks, condiments and seasonings, and nonalcoholic beverages. Also in this edition is a unique analysis of spending since the Great Recession. Who's Buying Groceries is a one-of-a-kind resource for those who need to understand the dynamics of the grocery market.

The tenth edition of Who's Buying: Executive Summary of Household Spending is based on data collected by the Bureau of Labor Statistics'2013 Consumer Expenditure Survey. This reference presents a broad overview of household spending in the year 2013 and is designed to give researchers insights into consumer spending trends and patterns and how the patterns differ by demographic characteristics.