Skip to Main Content
It looks like you're using Internet Explorer 11 or older. This website works best with modern browsers such as the latest versions of Chrome, Firefox, Safari, and Edge. If you continue with this browser, you may see unexpected results.

Differentiation, Branding, and Packaging (MFBS-555)

Full List of Course Readings in Moodle

ALWAYS check your Moodle course page for the complete list of required readings

The course readings provided here are resources in the CIA Library or Open Access

There may be additional readings provided by your instructor.

Recommended (Optional) Readings


The Culinary Institute of America | Conrad N. Hilton Library | 1946 Campus Drive | Hyde Park, NY 12538-1430
Telephone: 845-451-1747 | Email: library@culinary.edu