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Differentiation, Branding, and Packaging (MFBS-555)

Full List of Course Readings in Moodle

ALWAYS check your Moodle course page for the complete list of required readings

The course readings provided here are resources in the CIA Library or Open Access

There may be additional readings provided by your instructor.

Required Pre-Course Readings

Required Readings

Recommended (Optional) Readings

  • Crain’s Chicago Business – Kraft Heinz's Boca Bummer: Food Giant Bought Fake-Meat Maker 20 Years Ago (PDF posted to Moodle)
  • Maclean’s – Salvation Burger (PDF posted to Moodle)

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