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Differentiation, Branding, and Packaging (MFBS-555)

New York Times Online

The CIA Library provides access to the online web version of the New York Times newspaper. Use your CIA email to create an account to activate an Academic Pass which grants digital access to and NYTimes apps from any network or location. Pass users have unlimited access to the New York Times archived articles outside the 1923–1980 date range. Each day of their pass, users may access up to five complimentary articles published between the years 1923 through 1980. More information about the Digital Pass service and content

Full List of Course Readings in Moodle

ALWAYS check your Moodle course page for the complete list of required readings

The course readings provided here are resources in the CIA Library or Open Access

There may be additional readings provided by your instructor.

Required Pre-Course Readings

Required Readings

Recommended (Optional) Readings

  • Crain’s Chicago Business – Kraft Heinz's Boca Bummer: Food Giant Bought Fake-Meat Maker 20 Years Ago (PDF posted to Moodle)
  • Maclean’s – Salvation Burger (PDF posted to Moodle)

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